Welcome to our website (""). Please read our Privacy Policy, which applies every time you visit or browse our website and use our services, independently of the purchase of products. Please also read the Terms of Use of, because they contain important information about privacy and the security systems adopted by the website.

This information is provided pursuant to EU Regulation 2016/679 on data protection, the General Data Protection Regulation (GDPR), and as an integration of notices published on the site

Data owner

The owner of the collected information through this site is Yogaessential Srl, headquartered in Italy, Corso Garibaldi 77 - 20121 Milan (MI), R.E.A. Nr. MI-1987280, Tax Code and VAT no. 07871950965, Share Capital Euro 10,000 (hereinafter: "YOGAESSENTIAL"): it decides independently on the purposes and methods of treatment, as well as on security procedures to be applied to ensure the confidentiality, integrity and availability of data.


We collect personal information when you interact with our services, as well as when you use our website to place an order or request to be subscribed to the newsletter or to be updated on the availability of a product.

We collect information

  1. when you create an account with us or change the settings of your account;

  2. When you place an order with us and during the purchase process (including payment and delivery of the same);

  3. when you contact us directly via e-mail, by phone or by mail; and

  4. anonymously and for statistical purposes, when browsing and using our Websites (both before and after you create an account with us).


Communicating your personal data to YOGAESSENTIAL when requested in any of the many instances where personal data is collected through the site may be essential in order to achieve the purposes set down by the communication itself, or not prejudicial in this regard.

The compulsory or optional nature of the data provision is specified each time – with reference to the specific data requested – at the point of input for each data collection, by marking compulsory information with an asterisk (*).

If you refuse to communicate the information marked as compulsory to YOGAESSENTIAL, it will be impossible to achieve the main purpose of the specific data collection: such a refusal might, for example, make it impossible for YOGAESSENTIAL to fulfill the product sale agreement on or provide the other services available on

Communicating additional data to YOGAESSENTIAL, other than those marked as compulsory, is optional and will not produce any consequences with regard to the main purposes of the collection (such as using the web site and its services or purchasing the products on sale, for example).


We will treat the data collected about you only if needed and as long as such treatment of data is permitted by data protection laws. We are entitled to the processing of your information: we will treat your information in order to provide the services you have requested or to enter into a contract; we have your consent; we have a legitimate interest to treat your information; or if we have a legal obligation to do so.

When we will be required to provide you with the the service you have requested or to enter into a contract with you, we will use your information:

  1. to be able to provide you with access to the sections of the Site;

  2. to provide the requested services, including newsletters;

  3. to be able to collect payments made by you;

  4. to fulfill orders;

  5. to manage your requests: technical, commercial, on the progress of your orders and requests for generic information;

  6. to contact you when necessary in connection with our services, for example to solve problems you may have had with your order.

In using data that may directly or indirectly identify you, we try to respect a principle of strict necessity.

For this reason we set up the site so that the use of your personal information is minimized and therefore it is not processed your information if the purposes sought in the individual cases can be achieved by using anonymous data or through other means that allow identification only when needed or at the request of the authorities and police (such as, for example, data on traffic and the time you spend visiting our site or your IP address) .

Where we are bound by law, we may use your information in order to:

  1. create a record of your orders; and

  2. comply with any other requirement of law or regulatory requirements to which we are subject.


We will not keep your information for a longer period than we think is necessary.

The information we collect will be kept for the necessary time to fulfill the purposes described in the previous section, and in line with our legitimate interest in the treatment or for a specific period required by applicable laws.

In determining relevant retention periods, we will take into account factors such as:

  1. our contractual obligations and rights in relation to the information involved;

  2. legal obligations or other kind of obligations under the applicable law to retain data for a certain period of time;

  3. limitation period under applicable laws;

  4. guidelines issued by the authorities for data protection.

Otherwise, we will provide to a safe cancellation of your information when we do not need then any more for the purposes taken into account.


Where you've given your consent we will use your information to inform you about products and services of your interest and for this purpose we may contact you by email. You can check your shopping preferences:

  1. by visiting our website and

  2. clicking on "Log In"; and

  3. scrolling down to "My personal information";

  4. Your consent to process your personal data for marketing purposes is optional; if you do not want to give your consent, the opportunity to receive our services will not be compromised. You have the right to oppose freely and at any time to the processing of your personal data for marketing purposes. If you change your mind about being contacted in the future for marketing purposes, please click on  "unsubscribe" (remove me) that you are able to find in our newsletter if you do not wish to receive further e-mail marketing or our communications, please inform us using the contact details below.


You are entitled to obtain from YOGAESSENTIAL confirmation of the processing or not of your personal data and to obtain them in an intelligible form.

If you want to exercise any of these rights, please contact our Head of Data Protection using the contacts above. For more information about your rights, remember that you are free to contact the authorities for data protection.

In particular, you are granted with the following rights:

  1. The right to be informed. You have the right to receive clear, transparent and easy to understand information on how we use your information and your rights. That's why we provide information through this document.

  2. Right of access. You have the right to access to your information (as long as we are dealing with them). This will allow you, for example, to verify that we are using your information in accordance with legislation on data protection. If you want to access the information we have about you in this way, please get in touch.

  3. Right to rectification. You have the right to correct your information if it is inaccurate or incomplete. You can ask us to rectify any errors in information we hold by contacting us.

  4. Right to cancellation. This is also known as "right to be forgotten" and, in simple terms, allows you to request the cancellation or removal of information about you by contacting us. This right is not absolute and only in certain circumstances apply.

  5. Law to the limitation of the treatment. You have the right to "lock" or "delete" further use of your information. When treatment is limited, we can still retain your information, but without using them any more.

  6. Right to data portability. You have the right to get your personal information in a format that is accessible and transferable so you can reuse it for your own purposes between different service providers. This is not a general right, however there are exceptions. For more information please get in touch.

  7. The right to submit a complaint. You have the right to file a complaint about the way in which we manage or treat your information before the competent authority for data protection.

  8. Right to withdraw consent. If you provided your consent to anything we do with your information (that is, if we use consent as a legal basis for the processing of certain information), you have the right to revoke such consent at any time. You can do this by contacting us. The withdrawal of consent will not make otherwise unlawful use by us of your information for the period in which your consent was evident.

  9. The right to object to the processing. You have the right to raise an objection to certain types of treatment, including treatment for purposes of direct marketing and profiling. You can oppose to it by contacting the above addresses.


YOGAESSENTIAL has chosen to call on other companies for processing your personal data, for certain specific activities. The companies that conduct such operations have been carefully selected and are experienced, capable and trustworthy, and offer sufficient guarantees that they abide by the applicable laws and regulations that regulate data processing, including the security profile of such data.

These companies have therefore been appointed data supervisors, and they conduct their activities according to the instructions and under the control of YOGAESSENTIAL. We verify on a regular basis that they have fulfilled the duties assigned to them and that they continue to offer sufficient guarantees of compliance with the provisions that govern the protection of personal data.

Your personal data is also processed by our employees assigned to specific services; the categories of employees involved in these activities depend on the purposes for which the data was communicated and are always specified in the notice displayed when you communicate your personal data.

Currently, some supervisors in charge of processing your data are as follows:

1. DHL, which takes care of the data needed to perform the shipping, delivering and returning products purchased on our website;

2. 7Pixel Srl, in the person of temporary legal representative, was put in charge of the treatment of user data (email address) for the management of requests for comments as part of the Trusted Program site

Please contact our Customer Care or send an email to the following email address:


Your personal data will not be transferred abroad to countries that do not belong to the European Union that do not provide a sufficient level of privacy protection. If such a transfer should be necessary to provide you with the services or to conclude a contract with YOGAESSENTIAL for purchasing our products, we wish to assure you that your personal data will not be transferred to countries that do not belong to the European Union and do not provide a sufficient level of privacy protection unless specific agreements are concluded by YOGAESSENTIAL with such parties, in accordance with applicable laws and regulations.


We take appropriate security measures in order to minimize the risk of destruction or loss - even accidental - of data, unauthorized access or treatment not allowed or inconsistent with the purposes of collection as indicated in our Privacy Policy.

If you have chosen a password that allows you to access certain sections of the Sites, you have the responsibility to keep this password confidential. We recommend that you do not share your password with anyone.

However, YOGAESSENTIAL cannot guarantee its users that the security measures adopted to protect the site, data transmission and information on the site, limit or exclude any risk whatsoever of unauthorized access or dispersion of data via user devices: we advise you to ensure that your computer is equipped with appropriate software to protect data transmission on the network, both incoming and outgoing (such as up to date antivirus systems) and that your Internet service provider has also adopted adequate security measures to protect network data transmission (such as a firewall and antispamming filters).


Our site includes deep links to other web sites that may have no relation to us.

YOGAESSENTIAL does not control or monitor such web sites or their contents. YOGAESSENTIAL may not be held responsible for the contents of such sites and the rules they apply, even with regard to your privacy and processing of your personal data during your navigation on their pages. We therefore invite you to be careful when you enter these sites via links on our site and to read their privacy policy and conditions of use very carefully. Our Privacy Policy does not apply to the web sites of other companies. Our site provides links to these sites exclusively to facilitate our users in their research and navigation and to facilitate hypertextual links to other sites on the Internet. Such links do not represent any sort of recommendation or promotion of access or navigation by YOGAESSENTIAL, or any guarantee of their contents, or the services and goods they may offer or sell to Internet users.


For more information on how YOGAESSENTIAL treats your personal information, please write an email to the email address


YOGAESSENTIAL may amend or simply update all or part of this site Privacy Policy, also considering the change in the law or regulations that govern this matter and protect your rights. Changes and updates to the Privacy Policy will be notified to users as soon as adopted and will be binding once posted on the website. Therefore, you should regularly access this section to verify the publication of the most recent and updated Privacy Policy.

This Privacy Policy was last updated on: 23/5/2018


To know your rights and be informed on the legislation on the protection of individuals with regard to the processing of personal data or if you believe that our treatment your information does not comply with legislation on data protection, you can lodge a complaint with the Authority for the protection of Personal data to the following addresses:

Address: Piazza di Monte Citorio n. 121, Rome, 00186, Italy

Telephone number: (+39) 06.69677.3785


Yogaessential Srl, Corso Garibaldi n. 77, Milano, 20121, Italy

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