WEARESSENTIAL FOR OXFAM ITALIA
“The power of people against poverty”.
WearEssential enters into a partnership with the NGO Oxfam Italy in July 2014, with the launch of “Bamboo Collection”, the chromatic version “Radiant Orchid” certified by Pantone Academy as “Pantone Colour of 2014”. Oxfam supports women to fight poverty in the all over world.
WearEssential choses «Radiant Orchid» Pantone Colour of 2014 to celebrate the partnership with the ONG Oxfam Italy. It is an expressive, creative and embracing purple. A captivating harmony of fuchsia, purple and pink undertones. This colour blooms with confidence and magical warmth that intrigues the eyes and sparks the imagination. Radiant Orchid emanates great joy, love and heath. It’s an injection of trustfulness, optimism and daily self-confidence. WearEssential consacrates the Radiant Orchid colour to Oxfam to launch the bamboo collection. Indigo colour is linked to the sixth chakra Ajna, the third eye, the chakra of intuition.
WearEssential for Oxfam continues in 2015. You can support the projects of Oxfam Italy purchaising garments of the collection in Bamboo www.wearessential.com/bamboo
WearEssential supports LILT, the Italian anti-cancer league, that promotes prevention and early diagnosys culture, care for patients, their families, the health rehabilitation and social rehabilitation.
WearEssential partners with LILT for two iconic events in Milan “L’Aperitivo che Lega” and the Christmas Charity Market, to witness our engagement to support women and to boost a proper information about cancer disease, health education promotion, raising people’s awareness about the importance of prevention, promoting an healthy lifestyle.
Keren Hayesod-UIA (United Israel Appeal), in partnership with the global Jewish community, works to
further the national priorities of the State of Israel and Israeli society, with special emphasis on
advancing weaker communities; nurturing disadvantaged and marginalized youth; encouraging aliyah;
implementing rescue operations; and connecting young Diaspora Jews to Israel and Jewish life.
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